Search engine providers are secretive about the algorithms they use to deliver returns on keywords. Companies like Google won’t divulge exactly what their programs seek when they race through cyberspace looking for sites to suggest to users.
 
However, one thing we know for sure is that popularity and traffic build on themselves. The more people that go to your site, the more others will be directed to it.
 
So, when we got an email from Cast Strategies LLC, Dublin, Ohio, over the holidays directing us toward this link and then found ourselves clicking on the link, we were impressed. What a great way to drive traffic to your site and potentially build your search engine rankings.
 
This isn’t to say you should immediately blast all of your email contacts with an e-holiday card hosted on your website; it’s a reminder that you should be thinking about ways to drive people to your site on a regular basis. Try a regular newsletter about products and services. Or post white papers that might be helpful to your customers. Or start a blog.
 
Whatever you do, keep updating, whether you’re in the holiday spirit or not.