Modern Casting reaches executive and management level personnel at foundries representing every type of casting process and alloy.
The Modern Casting audience consists of the following:
- The AFS membership, which includes the most active, innovative and forward-thinking leaders in the industry, as well as nonmember readers in the metalcasting supply chain.
- A substantial worldwide audience at moderncasting.com.
- Mobile readers—with mobile-friendly site design and digital magazine viewer for all platforms.
- Targeted webinar and email audiences tailored to specific areas of expertise and interests.
- Annual conference and expo attendees.
GET STARTED
Contact your advertising sales representative today for details on how best to reach the metalcasting industry with your advertising message.
Midwest, West, Western Canada, International:
Fabio Cavalieri
Fabio@afsinc.org
708-670-9721
Northeast, Ohio, Southeast, Eastern Canada:
sales@afsinc.org
847-803-5278
MEDIA KIT AND EDITORIAL CALENDAR
Click here for the 2025 Modern Casting Media Kit including the Editorial Calendar
INDEX
- Why Advertise in Modern Casting?
- Vehicles for Advertising
- Website Advertising
- Video Advertising
- AFS Targeted Digital Advertising
- Modern Casting Hotline and Foundry Files E-Newsletters
- AFS Insider News Weekly E-Newsletter
- E-mail Blast Program
- Sponsored Webinars
- Annual Buyer's Guide
- Supplier Marketplace
- Additional Marketing Opportunities
- Classifieds
- Foundry Supplier Showcase
WHY ADVERTISE IN MODERN CASTING?
Modern Casting sets the standard as the industry’s most authoritative and credible source of information for the metalcasting industry. In an August 2022 reader survey, 80% of respondents said they read the magazine regularly, and 75% of respondents said they read at least half of the magazine every month.
Our engaged readers find the magazine’s content overwhelmingly applicable to their professional activities, and most reported taking specific actions based on what they have read—either by discussing or passing along an article or item, visiting a website, filing for future reference, or applying an idea, as well as seeking further information from an advertiser.
Published monthly since 1938 by the American Foundry Society, the award-winning Modern Casting magazine provides the metalcasting industry with technical information for operational and business decisions. More than 15,000 producers of metal castings, pattern and tooling shops, and their suppliers receive Modern Casting in print and online each month. The American Foundry Society is the leading U.S.-based metalcasting society, helping member companies (metalcasting facilities and industry suppliers) and individuals effectively manage their production operations, profitably market their products and services, and equitably manage their employees.
New in 2024: Full page advertisers will be featured in a new monthly e-newsletter. Click here for more details.
Modern Casting is distributed across North America and internationally, reaching decision-makers at foundries pouring all metals and using all metalcasting processes. Modern Casting has earned its reputation as the metalcasting industry’s leading source of information. Industry leaders engage with Modern Casting in many different ways. Combine our platforms to achieve your goals!
What readers are saying about Modern Casting:
“Keeps you up to date on equipment and companies.”
- Jerry Metzger, process engineer, Signicast Corp.
“Modern Casting shares things that allow me to increase my foundry knowledge.”
- Scott Lakey, director of foundry operations, Lodge Manufacturing Co.
“When we see something applicable in the magazine, we have a meeting with our production team and try to implement the ideas ASAP.”
- Cuahtemoc Villagomez Cantu, general manager, Hierro Gris de Monterrey S.A. de C.V.
“I use techniques described in Modern Casting.”
- Alfonso Garcia Carbajal, IMPRO
“From purchases to career moves, I have used the information as the market moves.”
- Douglas Starr, business development manager, Saudi Mechanical Industries
“One of the best things about Modern Casting is it is specific to our industry—it’s not a generic engineering magazine.”
- Jeremy Mowry, design engineer, American Cast Iron Pipe Co.
“I’ve visited websites and researched information based on what I’ve read or saw in Modern Casting.”
- David Snyder, Littlestown Foundry
“I’ve used lots of information that I’ve read about in our facility in one way or another.”
- Thomas Loonan, foundry engineering lead, John Deere Foundry Waterloo
VEHICLES FOR ADVERTISING
Advertisers may reach the Modern Casting audience via the following opportunities:
- Modern Casting print and digital magazine
- Modern Casting special publications: Buyer's Guide, Supplier Prospectus, and Metalcasting Supplement
- Modern Casting website
- Modern Casting e-newsletter Hotline
- Lead generation through sponsored webinars
- Turnkey targeted email blast and direct mail programs
- Custom publishing opportunities including reprints of feature articles
WEBSITE ADVERTISING
The official website for Modern Casting averages more than 17,000 page views per month. All banner ads appear in rotation. Inventory is limited.
| AD SIZE | 12 MONTHS | 6 MONTHS | 3 MONTHS | 1 MONTH |
| Leaderboard (728 x 90 pixels) | $695/month | $865/month | $990/month | $1,350/month |
| Sideboard (300 x 250 pixels) | $525/month | $650/month | $830/month | $1,100/month |
VIDEO ADVERTISING
EMBEDDED VIDEOS IN THE DIGITAL EDITION
Bring your products to life by embedding a video into your ad in the digital version of the magazine. All ads that appear in the print issue of Modern Casting also appear in the digital edition.
RATE:
$600 per month
Click the image on the right to view an embedded video.
Analytics data available for benchmarking.
AFS TARGETED DIGITAL ADVERTISING
Create more visibility, brand awareness, and web traffic through our targeted digital advertising program. Three customizable options serve your digital display ads across the web. Whatever you choose, transparent metrics reporting lets you watch your total investment pay off by tracking every part of your campaign’s reach.
SITE RETARGETING
Continue to serve your advertisement to moderncasting.com visitors on thousands of websites after they leave ours. Your ad will continue to reach our audience off-site, across the web and on mobile. We can also provide a pixel to re-target people that have visited your website!
ADDRESS-TARGETING
Reach Modern Casting readers where they receive the hard copy of the magazine by geographic location (work or home!). Plus, customize your campaign by adding in any location you’re targeting as a prospect so they are familiar with your company.
KEYWORD SEARCHES
Target professionals using search terms associated with your product or service. Your digital advertisement will reach users searching for industry-specific terms, including competitors’ names if you wish. After searching a key word, they will be retargeted across the web at a fraction of the cost of Ad Words.
For more information, CLICK HERE.
| BASIC EXPOSURE | ADVANCED EXPOSURE | DOMINANT EXPOSURE |
| 30,000 impressions/month | 50,000 impressions/month | 100,000 impressions/month |
| 3 Months $1,800 Total | $600 per month | 3 Months $3,420 Total | $1,140 per month | 3 Months $6,480 Total | $2,160 per month |
| 6 Months $3,420 Total | $570 per month | 6 Months $6,480 Total | $1,080 per month | 6 Months $12,240 Total | $2,040 per month |
| 12 Months $6,480 Total | $540 per month | 12 Months $12,240 Total | $1,020 per month | 12 Months $23,040 Total | $1,920 per month |
MODERN CASTING HOTLINE AND FOUNDRY FILES E-NEWSLETTERS
Two editorially driven e-newsletters are sent each month to 20,000 opt-in subscribers. Hotline Online delivers the newest issue of Modern Casting and Foundry Files reports the latest industry news. Each carries a maximum of four banner ads per edition and an inline native text ad. It is a great way to get your message out to foundries and people involved with the foundry industry. Repetition is key for brand and message recall. Delivered 2nd and 4th Wednesdays of every month. Analytics data available for benchmarking.
| AD SIZE | 12x | 6x | 3x | 1x |
| Leaderboard (728 x 90 pixels) | $1,100 | $1,500 | $2,000 | $2,250 |
| Skyscraper (300 x 500 pixels) | $1,500 | $2,000 | $2,500 | $3,000 |
| Sideboard (300 x 250 pixels) | $750 | $1,000 | $1,200 | $1,500 |
| Inline Text Native Ad | $700 | $900 | $1,100 | $1,300 |
AFS INSIDER NEWS WEEKLY E-NEWSLETTER
AFS Insider News is a weekly e-newsletter delivered to 4,200+ card-carrying AFS members in the metalcasting industry. It carries a maximum of one leaderboard and three sideboard ads per edition. The newsletter goes out every Thursday and ads are sold in monthly flights.
DIGITAL SPECIFICATIONS:
File Format: Static or animated GIF or PNG
File Size: Max of 1MB
Resolution: 72 DPI or greater
Leaderboard Size: 728x90 pixels
Sideboard Size: 300x 250 pixels
URL link optional
| AD SIZE | MONTHS WITH FIVE WEEKLY ISSUES | MONTHS WITH FOUR WEEKLY ISSUES |
| Leaderboard (728x90) (top-of-page) | $3,000 | $2,400 |
| Sideboard (300x250) (right-hand column) | $2,250 | $1,800 |
E-MAIL BLAST PROGRAM
MULTIPLE WAYS TO TARGET:
Email blasts are an excellent way to target segments of the Modern Casting database. Your customized program includes list fees and all administrative costs. Database is not available for purchase—all email blasts must be administered in-house by Modern Casting staff.
For a list of targeting parameters, contact your representative.
5,000 addresses: $2,500
4,000 addresses: $2,300
3,000 addresses: $2,000
2,000 addresses or fewer: $1,500
Ad materials: HTML file and click through link. Analytics data available for benchmarking.
SPONSORED WEBINARS
A sponsored webinar is one of the strongest lead generation tools available to suppliers. Registrants voluntarily provide detailed contact information in return for the opportunity to view a presentation on a topic of your choice. And a carefully developed webinar presentation not only establishes you as a key expert in the field, but also can be used continually across different platforms.
Promotions for webinar presentations are distributed to the Modern Casting database through all available online channels for 3-4 weeks prior to the presentation date. (In-print promotion can be added at your discretion.) In addition, all administrative and technical needs for the staging of the webinar are handled by Modern Casting staff. Finally, shortly after the live presentation, the data collected on all registrants is provided to the sponsor.
As sponsored webinars are considered co-branded content, your topic and presentation will also receive the benefit of review and feedback from the Modern Casting editorial staff.
Order deadline: 8 weeks prior to week of presentation.
| REGISTRANTS | PRICE | REGISTRANTS | PRICE |
| 200+ | $12,000 | 100-124 | $9,000 |
| 150-199 | $11,250 | 75-99 | $7,500 |
| 125-149 | $10,500 | 50–74 | $5,000 |
If registration does not reach 50, sponsor will have the option to cancel, reschedule or accept a reduced number of registrants. Webinar topic and presentation content subject to final approval by Modern Casting staff. Analytics data available for benchmarking.
ANNUAL BUYER'S GUIDE
Since 1963, the Modern Casting Annual Buyer’s Guide is the one complete reference source that metalcasters instinctively turn to again and again, all year long. Be there when buying decisions are being made! It is the most comprehensive and easy-to-use reference source for suppliers of equipment, materials and services.
Regular Modern Casting ad rates apply for display advertising. Adlets placed within directory listings are reserved for AFS Corporate Members and can be placed within any of the product classifications available. Perfect opportunity for multiple exposures!
| B&W | 5+ ADLETS | 4 | 3 | 2 | 1 |
| Double Adlet (2 x 3 in.) | $515 | $540 | $570 | $640 | $720 |
| Single Adlet (2 x 1.5 in.) | $380 | $415 | $460 | $525 | $610 |
| COLOR | 5+ ADLETS | 4 | 3 | 2 | 1 |
| Double Adlet (2 x 3 in.) | $665 | $690 | $720 | $790 | $870 |
| Single Adlet (2 x 1.5 in.) | $530 | $565 | $610 | $675 | $760 |
PRINT
Modern Casting’s editions are archived digitally, so your print ad in the Buyer’s Guide can be seen by anyone referencing this issue at any time.
| MANUFACTURING INDEX LOGOS | PRICE |
| Member | $250 |
SUPPLIER MARKETPLACE
SupplierMarketplace.net is an exclusive online marketplace of foundry industry suppliers, featuring only those companies which are current Corporate Members of AFS.
Custom listings on SupplierMarketplace.net feature high-performance SEO capabilities and built-in flexibility that allows metalcasters to search for suppliers by keywords, location, and over 600 product categories. Profiles include direct links, videos, marketing materials, contact details, traffic reports and even lead generation.
To guarantee maximum exposure for your company, there is a premium Corporate Member Advantage plan that increases the available features for only $250 a month, accessible through the profile dashboard under “Increase Visibility.”
ADDITIONAL MARKETING OPPORTUNITIES
METALCASTING CONGRESS SHOW GUIDE
Exhibitors have the exclusive opportunity to promote their participation in the Metalcasting Congress 2023 Show Guide given to all attendees at Metalcasting Congress 2023. Make it easy for them to find your booth and see any “Show Specials” you will be offering.
BELLY BAND
Ideal for a product, service or special announcement. The band wraps around the entire magazine and must be removed before reading. Pricing may vary depending on the thickness of the magazine, stocks used and size of belly band. Please contact your sales representative for a detailed quote.
ADVERTISER FURNISHED FLYERS
Feature your own pre-printed flyer insert inside the Modern Casting magazine or we can include loose flyers in a polybag with the magazine.
AFS CONFERENCE SPONSORSHIPS
Each year, AFS hosts a variety of professional, executive, and invitation-only conferences covering a variety of topics. Low-cost, high-impact sponsorships are now available for most of them. For complete information, please contact: Kim Farrugia at kfarrugia@afsinc.org or 630-930-4401.
DIRECT MAIL PROGRAM
Direct mail places tangible information in your customers’ hands. Your customized program includes list fees and all sorting and handling costs. Outsource design and printing services also can be included on request. Database is not available for purchase—direct mail programs are administered in-house by Modern Casting staff. For a list of targeting parameters and a custom quote, contact your representative.
CONTENT MARKETING
Utilize your current white papers, videos, print advertisements, magazine editorials, testimonials, etc., that are buried on your company website or marketing drive. Let the staff at Modern Casting build your content into an easy-to-read custom digital publication and e-blast it to our database on your behalf.
METALCASTING EQUIPMENT, PRODUCTS, AND SERVICES SUPPLEMENT
The supplement mails each year with the September issue of Modern Casting magazine and goes to its entire circulation. Content is exclusively product-oriented, by category. Sizes offered: special, formatted, one-quarter page Action Ads, full-page ads, and half-page horizontal display ads. Extra copies will be printed for trade show distribution.
Horizontal half page: $2600
Full page: $3500
Actions ads: $1450 for one, $1200 each for two or more
PRINTED INSERTS AND ARTICLE REPRINTS
Both are available from Modern Casting magazine on a custom basis. Ask your advertising representative for details and pricing.
CLASSIFIEDS
You can post a classified ad in our print publication and/or post a job to our online career center. For more information, click here.